Saudi Genome
Project

The Saudi Genome Project is one of the most important strategic initiatives in the health and scientific research sector. It aims to create a precise genetic map of the Kingdom's population, contributing to the development of personalized medicine, early prevention, and the adoption of advanced treatment solutions. The 360° Marketing Business Management team was established to highlight the project's scale, scientific significance, and its impact on strengthening the Kingdom's position as a leading global center in genomics and biomedicine.

Wow oversaw the development and implementation of a comprehensive marketing strategy, which included developing the project's visual identity, producing media and marketing materials, and managing its digital presence across various platforms. The team also worked on launching targeted media campaigns, influencer partnerships, and interactive digital communication plans, which helped raise public awareness and enhance the project's corporate image both locally and internationally.